Computer maker NEC is showing off a new pink Hello Kitty-branded notebook with glittering crystals, aimed at working women. Japanese-animated cat Hello Kitty is hugely successful around the world, particularly among young girls. And it’s being branded on more and more electronics gadgets.

The NEC La Vie G Hello Kitty model, available in Japan only for 199,500 Yen (£829), went on sale yesterday. So far it’s selling well, company spokesman Shinya Hashizume said this morning. “PC users now tend to be men, but we’re hoping to attract women with this product,” she added.

The notebook computer has been developed in collaboration with Sanrio , the Tokyo-based company behind Hello Kitty. It uses 299 Swarovski crystals to depict four hearts, as well as Hello Kitty wearing a pink bow and crown.

TOKYO – Japan’s cutest cat in glittering crystal decorates NEC Corp.’s new pink laptop in the Japanese electronics maker’s latest effort to woo working women.

The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday, and has gotten off to a good start, company spokesman Shinya Hashizume said Thursday, while declining to give numbers.

“PC users now tend to be men, but we’re hoping to attract women with this product,” he said.

The laptop, developed in collaboration with Sanrio Co., the Tokyo-based company behind Hello Kitty, uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown.

NEC is hoping to sell several hundred of the Hello Kitty laptops in the next few months, targeting the summertime when Japanese workers receive their twice-a-year bonuses, Hashizume said.

The laptop, which comes with a Windows Vista operating system, 100 gigabyte hard disk drive and 1 gigabyte memory, is being advertised as a laptop that’s “dazzling and gorgeous like a jewelry box.”

Hello Kitty has been popular for years with children and young women, but the cat has begun to appear on electronic gadgets, guitars and expensive jewelry.

There’s even a Hello Kitty Barbie, who wears a belt, necklace and jacket with the image of the celebrity mouthless cat.

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